4 Reasons to Build Trust in Mobile Apps: The Consumer Perspective
What’s the best way to succeed in business? It’s not your products or services, although it goes without saying that they need to be great. It’s your customer experience.
There have been enough in-depth and comprehensive discussions over how the businesses, of any type, require having their own mobile application. Let’s talk about mobile apps in combination with consumers, and why would they consider downloading an app or getting one developed.
Consumers, along with the businesses, can avail several various advantages from mobile apps – Reason they’re as popular as they are now.
Before you take a sip of your morning coffee, chances are you’ve already turned to a mobile app to start your day. Whether it’s checking updates on your newsfeed, logging your fitness routine, or even booking a ride to your work place, one thing is clear:
Apps are now an integral part of our daily micro-moments.
Let’s glance at the reasons of mobile app addiction for consumers:
- Ease of Accessibility
One of the top reasons of faster-than-a-beanstalk mobile app trend is that it’s simple and easy to use. All it takes is a click to install it in your phone and use it for whichever purpose or however long you want, not forgetting the convenience of flexibility mobile apps offer in terms of reviewing catalogues, ordering and paying.
- Receive Instant Notifications
Reaching you before you reach us. You receive useful updates and notifications related to your choice of products without even asking, enabling a chance of instant communication. While emails might take time a little while to be delivered (not even speaking about being delivered to spam folders), push message notifications reach you instantly. Why it matters? Let’s say there’s a special promotion on some e-commerce store that ends today. By receiving a short reminder about it, you have a less chance of missing out on it. And this is just a simple example how real time communication can benefit you. This brings us to believe that customer service isn’t just about face to face communication between smiling sales associates & customers anymore.
- Easy Payment options
It makes the payment process easier and less complicated. Now customers can make payment anywhere at any time with their mobile devices connected with Internet. They allow customers to seamlessly purchase products or services without having to physically hand over cash or swipe a card. Consumers are eager for quick, in-and-out shopping experiences.
- Don’t have to play waiting games
Mobile apps provide a much faster alternative than mobile web browsing. Web browsing requires a user to launch a web browser, enter a URL and wait for the site to load (providing there is adequate reception), whereas it only takes a second to launch a mobile app because the majority of the information is stored in the application itself making it possible to function offline. Users also have the ability to receive instant directions to your establishment from your app, which is very convenient for those who are on-the-go and may be trying to find your establishment.